Navigator, which will handle the business from its offices in London and Leeds, will advise the LTA on a fresh commercial strategy designed to unlock the commercial potential of a tournament that each year becomes the focus of domestic and international attention in the build-up to Wimbledon.
Navigator’s role will include re-packaging and re-formatting sponsorship opportunities as well as enhancing spectator experience to add value to fans and sponsors alike.
Sky Sports will screen 30-hours play from the Nottingham Tennis Centre and action will also be seen in a minimum of 11 overseas territories. In addition the event attracts significant domestic and international press coverage.
Navigator, owned by AIM listed Real Affinity plc, is a multi-faceted sports marketing company which focuses on identifying, establishing and activating powerful relationships between sports properties and commercial brands across elite and grass-roots sports.
Announcing the appointment, John Feaver, sponsorship and international director of the LTA, said: “Over the years the Nottingham Open has grown in popularity and significance and we are delighted to be working with Navigator to continue to build the stature of the tournament and develop new relationships with the commercial community.”
Matthew Argenti, of Navigator, said: “The Nottingham Open is a key opportunity for brands to become involved with a significant international tennis event staged in the UK. We look forward to working closely with the LTA to build the Nottingham Open as a brand and to create new opportunities and a unique environment that delivers real value to commercial partners.”
