Fantasy League Ltd is the inventor of the concept, launched in 1991.
There are now almost a million players of Fantasy League worldwide, with more than 250,000 regular players in the UK.
In 1999, Fantasy League Ltd launched Schools Fantasy League; a government approved learning resource within Curriculum Online. It has been further endorsed by NGfl, TEEM and OfSTED. Schools Fantasy League currently has more than 75,000 players in 1,200 schools across the UK.
As well as football, the company runs fantasy games in a number of other sports including F1, golf, tennis, rugby, cricket and horse racing.
Paul Wright, MD of Aura Sports, says: “Fantasy League is the original and still by far the best fantasy game on the market, and it provides a ‘must visit’ environment as players need to constantly update their team selection and transfers.
“Since it launched it has become a real phenomenon and a perfect fit for the internet. It also creates a fantastic way for appropriate brands to communicate with potential customers in a fun and interesting environment.”
Fantasy League Ltd is in partnership with a number of UK companies including The Telegraph, The Guardian, BT Open world, Barclaycard, Vodafone, BBCi, BBC TV and Radio, Granada Media Group and MSN.
