SportBusiness.com

WINDIES PREDICT WELCOME PROFIT

The West Indies Cricket Board has announced a projected profit of more than $2.8million for this year.

"(This) exceeds the budgeted figure of $2 million," said Leonard Robertson, corporate communications manager of the WICB.

"This difference was due primarily to ticket sales surpassing expectations. The final figure would be an improvement on the previous year when the Board recorded a profit of $1.25 million.

"This reflected the positive impact of the revenue streams, particularly television rights fees from England's tour of the Caribbean."

After enduring an unstable period prior to the last two financial years when it was forced to borrow money, the WICB is beginning to see a transformation in its books.

This period of growth is expected to slow down according to the board’s website, www.windiescricket.com. The WICB is expecting a deficit in the New Year due to lower revenues projected from the 2005 home series involving South Africa and Pakistan.

"The Board emphasised the need for innovative actions to improve the earning potential of the company and, in that regard, the marketing committee has been mandated to exploit opportunities in non-traditional areas," Robertson said.