SportBusiness.com

GAY GAMES BROADCAST DEAL

Chicago organisers of Gay Games VII in 2006 have agreed a multi-million dollar cash and barter deal assigning television and radio broadcast rights to the Q Television network.

Q Television Network and Chicago Games, Inc. (CGI) signed a Letter of Intent (LOI) marking the final negotiation period for an agreement transferring the media rights to the California-based cable network.

The LOI outlines the broad terms of the proposed deal, including broadcast rights, joint development of Gay Games-related programming, broadcast airtime for advanced Gay Games advertising, and live and taped coverage of Gay Games VII events from 15 to 22 July, 2006.

As part of the proposed agreement, Q Television, a subscriber-based television network affiliated with RCN Cable and other providers, will unscramble its signal during live coverage of the Gay Games in 2006.

Q Television would also serve as the agent for the redistribution of television and radio broadcast rights, allowing for access beyond Q Television’s cable footprint, especially in international markets.

The media rights being sold will not prohibit standard news coverage.