Connexus PreciSion have been providing analysis of sponsorship value for the Premier League’s sponsor and partners, and for all 20 clubs’ shirt sponsors and kit suppliers, since 2001.
This latest appointment extends the arrangement to the end of the 2006/07 season and covers sponsorship evaluation, TV audience analysis, and consultancy on specific areas of interest, such as the brand values associated with the Premier League and the existence or otherwise of the alienation of fans from the sponsors of rival clubs.
Connexus PreciSion’s remit has also been extended to cover analysis and management reporting on international TV coverage of the Premier League, which is currently broadcast in 160 countries.
