Complementing offices in Japan and Korea, Sports Marketing Surveys South East Asia reinforces the company’s Asian network and will be managed by the former regional marketing manager of the Asian PGA Tour, Ben Heyhoe-Flint.
“We are delighted that our Singapore office is now open as it will provide an unrivalled service to our existing clients in this very busy area. There are many sporting events and active companies in the region using Singapore as a base,” says Nigel Geach, director of Sports Marketing Surveys.
Ben Heyhoe Flint now runs his own sponsorship consultancy – Podium – out of Singapore, working with blue-chip brands to guide them through investment in all forms of sponsorship. Sports Marketing Surveys will assist Podium with all its research requirements.
He said: “Asia is the new playground for sponsored sport and entertainment activities where associated brands are growing more streetwise to the measurement of returns on their investments.”
