SportBusiness.com

SPONSOR SNAG FOR GBR CHALLENGE

Britain’s GBR Challenge has been forced to pull out of next month’s America’s Cup warm-up in Valencia, as negotiations continue with a prospective principal sponsor continue.

The Daily Telegraph reports that a deal with one of the leading sponsors from Jaguar’s soon to be defunct Formula One team seemed to be on the point of signature two weeks ago.

GBR Challenge chairman Peter Harrison set a deadline for the end of August, but commercial director Leslie Ryan said: “The deadline was only going to be imposed if we weren’t making progress – but we are.

“I am hoping for a decision any day now.”

A major factor in the talks is said to be the backing of a team rather than an event, especially given the sponsor's experiences regarding Jaguar’s poor Formula One performance.