Other than US Davis Cup matches, The Tennis Channel – the 24-hour cable television network devoted to tennis and other racquet sports - currently has the exclusive US telecast rights to all Davis Cup, Fed Cup and Hopman Cup competitions. The deal ensures that these world-renowned events will continue to be carried on the network through December 2010.
“We couldn’t be more pleased to bring our audiences the gold standard in international tennis,” said Steve Bellamy, president and founder of The Tennis Channel. “The cups are the most popular tennis events throughout the world. These events rival World Cup and the Olympics and in so many countries, with giant stadiums filled with screaming fans, painted faces and players circling the court draped in their country’s flag. We are going to invest a ton of resources to bring these great events and the incredible pageantry, colour and magic to the living rooms of Tennis Channel subscribers.”
In addition to live tournament coverage, The Tennis Channel will continue to have access to the ITF’s extensive library of Davis Cup and Fed Cup highlights and classic-match footage.
Jan Menneken, executive director, commercial, the International Tennis Federation, said: “Tennis fans throughout the United States will have a chance to see great Davis Cup, Fed Cup and Hopman Cup matches never before available to them on television.
“The relationship between the ITF and The Tennis Channel is excellent and we look forward to working with them to strengthen the visibility of Davis Cup, Fed Cup and Hopman Cup in the United States.”
