In making the announcement at NZRU headquarters in Wellington, Chris Moller, chief executive officer said: “The global interest that this historical battle of the hemispheres will generate has created the ideal opportunity for an international marketing partnership. As hosts of the event we look forward to extending a warm New Zealand welcome to our international sponsors.”
“GSM have demonstrated an intimate understanding of NZ and British markets and a clear vision of ways that global brands can leverage the property to achieve their objectives.”
Bart Campbell, managing director of GSM, a London-based sports management and marketing agency, said: "We are delighted to bring this premium sponsorship property to the UK market on behalf of the NZRU and the NZ All Blacks. The 2005 Lion's Tour is set to be the biggest sporting event of the year and offers wonderful opportunities to be associated with the rich heritage of both the All Blacks and the British and Irish Lions.”
“This ‘once in a generation’ series is sure to rival the IRB Rugby World Cup in terms of interest generated in Britain. Given the majority of the media value will be delivered in the UK it makes sense for the NZRU to seek a series sponsor in this market."
