Codemasters is a developer and publisher of video games and the company has enjoyed 60 number 1 games in the games charts, with key brands including Colin McRae Rally, TOCA Race Driver, LMA Manager and the Club Football range of team specific titles.
This is the first time that Codemasters has commercialised its website, which attracts over 20 million page impressions monthly. The majority of users are 16 to 24-year-old males, with high disposable income.
Nick Pili, Head of Interactive Advertising at Codemasters said: "Like Aura Sports we work closely with some of the biggest names in football, including the England team, Manchester Utd, Arsenal, Chelsea, Liverpool and Tottenham, producing their official games, as well as producing many top selling motor sport and music based games, which sit perfectly in Aura Play’s field of expertise.”
