Between now and 5 November, an exclusive and official 2006 FIFA World CupB shop will open in a Karstadt store in each of the 12 host cities around Germany.
FIFA’s Official Partners and National Suppliers are also helping to promote the fan shops, with a number of companies, including adidas, Fujifilm, Hyundai, MasterCard and Hamburg-Mannheimer, involved in the opening ceremonies.
By the time the 2006 FIFA World CupB kicks off, there will be more than 300 shops around Germany, forming a key focal point for the event itself. For the first time, there will also be shops in towns and cities that are not hosting matches in the FIFA World CupB, underlining the increasingly important role that fan shops now play as local centres of attention.
This cooperation with KarstadtQuelle AG has been arranged by EM.TV AG, the Munich-based media company that holds the European marketing rights for 2006 FIFA World CupB merchandising. EM.TV AG is FIFA’s European licensing representative.
