Telewest Broadband customers will benefit from a short free-to-air period before they are required to subscribe in October.
Racing UK Ltd, owned by 30 of the UK's leading racecourses, has concluded the deal with Telewest Broadband via a commercial agreement with broadcast partner Setanta Sport, the UK's leading independent operator of pay sports channels.
Philip Snalune, director of product management and marketing at Telewest Broadband, said: "We are delighted to extend the sports coverage we offer our customers and are confident of the demand for quality horseracing on a dedicated subscription channel."
Racing UK Ltd. executive chairman, Simon Bazalgette, said: "We are making life as easy as possible for anyone who wants to be able to see the best racing from the best courses. We have been inundated with requests from cable customers who want to subscribe. Telewest Broadband has been typically quick to recognise the value of such a quality service to its customers."
