SportBusiness.com

PUMA AND FERRARI JOIN FORCES

PUMAB. AG and Ferrari Spa have signed a multi-year contract, which becomes effective on January 1, 2005.

PUMA AG will become the official licensee of replica and fan merchandise as well as supplier of Formula 1 team Scuderia Ferrari Marlboro.

In addition to fireproof racing products, PUMA will supply the team with teamwear, team footwear, as well as accessories.

“I am very pleased with our new partnership with Ferrari and its Formula 1 team,” says Jochen Zeitz, CEO and chairman of PUMA AG. “Over the past years, PUMA has strengthened its position as one of the leading suppliers in the motorsport area.

“Scuderia Ferrari Marlboro is at the top of Formula 1 and like PUMA they combine high performance, technological competence and design with innovative styling. This makes the team the perfect fit for us and we are proud to work with such a successful partner and to celebrate future triumphs together with them.