The agreement will see the Gillette logo appear on all official Great Britain playing, training and replica wear.
It follows Gillette’s support for Great Britain during last year’s Ashes Test Series, when the company was an associate team sponsor. Gillette has further connections with the sport and is an associate event partner of the Tetley's Rugby Super League Grand Final and World Club Challenge.
Gillette is also running a major prize competition, offering supporters the chance to win the ultimate Rugby League season ticket.
Commenting on the sponsorship, the Rugby Football League's executive chairman Richard Lewis said: "We would like to thank Gillette for their support of Great Britain Rugby League.
“This sponsorship by such a widely recognised international brand is a clear demonstration of the prestige and value of the Great Britain team.
“The team will face an exciting challenge when they compete against Australia and New Zealand in the Gillette Tri-Nations and we feel certain that their performances and the passion of the supporters who follow them will be beneficial to their new sponsor.”
Gillette sales director Tony Colquitt said: “This is a continuation of our commitment to the game and reinforces our support of Great Britain Rugby League.
“We believe Rugby League is a dynamic, vibrant sport and we are proud to be associated with it. We have enjoyed our growing involvement with the sport over the last two years, and are very much looking forward to the Gillette Tri-Nations tournament.”
Gillette recently announced a marketing agreement with Great Britain player Paul Sculthorpe, who will support Gillette in their Tri-Nations advertising.
Colquitt continued: “When we enter into a sports sponsorship, we look for two elements. One is to base the sponsorship around an event, and the second is to utilize personalities".
The winner’s of Gillette’s exciting new competition will receive VIP travel and hospitality to every major game in the world during 2005 – including the NRL Grand Final in Sydney, the British Challenge Cup Final and Super League Grand Final, and the French Championship Final.
Only last week Gillette announced it was to become the first 'Official Male Grooming Partner' of rugby union World Champions England and Premier Rugby, through exposure at Twickenham for all England games and a presence - including on giant screens - at every ground in the Zurich Premiership.
The company also signed England, British Lions and Sale Sharks player, Jason Robinson, as its rugby ambassador.
