The new appointment, voted unanimously by Action's board of directors, is effective immediately.
Chairman, president and chief executive officer, Fred Wagenhals, will continue to focus on motorsports and other licensor relationships, as well as overall corporate strategy, while Volosin will take over Action's day-to-day operations, overseeing decisions on a variety of projects that affect management, employees and the overall company dynamic.
"Action's market position in licensed motorsports collectibles is unmatched. Today, for example, seven of the top 10 NASCAR Nextel Cup Series drivers are Action licensors," Volosin explained. "This company has tremendous potential, and I'm excited to take on an expanded role to help Fred and the management team grow the business."
In addition, Volosin, who has been with Action Performance since its inception in 1992, will continue her role in Action's corporate sales division where she supervises all sale managers and is responsible for monitoring sales of Action's product lines. She will also retain her position on Action's board of directors, where she has been a member since 1997.
"Melodee is a proven executive, and her new responsibilities allow us to take full advantage of her leadership abilities. Melodee has been working with me since the beginning and has been instrumental in growing this company from $15 million in sales to $400 million," said Wagenhals.
