Humm will oversee the day to day running of the London-based company and be responsible for the management, development and acquisition of new clients and athletes.
Humm moves from Reebok UK, where he most recently held the position of trade marketing manager for JJB Sports. During his five-year tenure at Reebok, Humm undertook a number of roles within its sports and consumer marketing divisions.
Eden Rock Sports Management currently specialises in the provision of full service management and sports’ marketing consulting to drivers, sponsors and teams’ participating in international motor sport, but the company is planning to expand into other sporting arenas.
This includes drivers seeking to develop the most rewarding career path, sponsors aiming to more fully leverage their investment or teams wishing to market their activities more effectively to commercial partners, suppliers and the media.
Eden Rock Sports Management currently supports the professional careers of 2003 Formula One driver Ralph Firman, British Touring car ace Jason Plato, Monaco F1 hopeful Clivio Piccione and Morgan Works Racing sports car driver, Adam Sharpe.
