SportBusiness.com

TEENAGE TENNIS STAR SIGNS WITH PONY

Rising tennis star Sunitha Rao has signed an exclusive endorsement agreement with Pony International. She will wear Pony footwear, apparel and accessories under the terms of the multi-year deal.

The hard-hitting 18-year-old American of Bradenton, Florida, was top ranked throughout her junior career, winning one National title and reaching the semifinals of the Australian Open Junior Championships.

In 2003, she reached the quarterfinals of the Wimbledon Juniors and achieved a singles world ranking of 152 on the WTA Tour. This year, Rao was a singles semifinalist at the USTA Women’s Challenger of Rockford in February, and reached the singles semifinals at two back-to-back Challenger events in Korea.

“We are very excited to support a promising athlete who has been so highly ranked here in the US as a junior, and we hope we can provide her help as she climbs the world rankings,” said Killick Datta, Chairman and CEO of Global Brand Marketing, Inc., the owner of Pony International, LLC.

The Pony agreement was sourced and negotiated by ITMS Sports, Sunitha Rao's business managers. ITMS Sports is a subsidiary of ITMS
Marketing GmbH, an advertising and marketing communications group based in Germany.