After three successful years working on the Barclaycard Premiership, Arena will continue to cover strategic consultancy, sponsorship activation and media relations.
With an investment of more than £85m into football at all levels over the next three years, Barclays are one of the worlds largest investors in football.
“Arena have been responsible for much of the success of Barclaycard’s sponsorship of the FA Premier League, and we are confident this will continue with Barclays. Their industry expertise, impressive contacts and rights activation have been first class so I’m delighted to have an agency that I view as one of the best in the business working with us,” said Nic Gault, group sponsorship director at Barclays.
Richard Thompson, operations director at Arena, said: “We’re delighted to have secured the Barclays Premiership account. We have enjoyed working with closely Barclaycard for the past three years and helped to establish a compelling and creative sponsorship platform for the brand.”
