The company, which boasts 334 stores across the UK and focuses on selling affordable quality womenswear to women over 45, will have visibility at all WBT events in the forthcoming season, beginning with the BUPA Care Homes Open at Ponds Forge in Sheffield from the end of October.
The final of the Ladies World Match Play Championship will be covered live on BBC TV for the first time next year, with bonmarchC) enjoying significant branding on the distinctive blue portable rink throughout the event.
“We are delighted to welcome bonmarchC) to the growing group of organisations that recognise the unique benefits of being associated with the expanding World Bowls Tour circuit,” said WBT chief executive Nigel Oldfield. “We look forward to working closely with the bonmarchC) team to enable them to fully exploit this new association.”
Andrew McDonald, retail and marketing director of bonmarchC), said: “This agreement with the WBT marks our first involvement in event sponsorship - but we recognise this perfect match between our customer base and the audiences which are attracted to indoor bowls events of this calibre.”
