On top of more than 12,000 hours of TV coverage scheduled across the Eurovision territories, broadcasters are providing both live and deferred moving images of the Games over broadband Internet and mobile platforms.
For the first time ever, European Internet users with broadband connections have widely available access to both live and on-demand video footage of the Olympic Games.
Pan-European broadband Internet users are able to watch a selection of live and highlight packages freely available on a number of broadcaster web sites.
Broadcasters showing broadband content will include ARD and ZDF (Germany); DR (Denmark); DRS, TSR and TSI (Switzerland); ERT (Greece); SVT (Sweden), BBC (United Kingdom), NPB (Netherlands) NRK (Norway) and CanalPlus (France). Four days into the Games broadband Internet users in more 30 European countries have experienced moving image services.
Following wide-ranging sublicensing and cooperation agreements with European mobile operators, for the first time, European mobile subscribers can complement their TV viewing by accessing moving image clips over their mobiles.
In addition to broadcaster WAP sites, a number of European mobile operators are offering moving image content packages in Slovenia, the United Kingdom, Slovakia, Poland, Switzerland, Spain and Italy.
Moving image Olympic content is also available over the latest generation 3G networks, notably in Denmark, Sweden and Greece.
