Jerome Valcke, director of marketing and TV at FIFA, will set out the commercial structure for 2007 onwards, in particular the 2010 and 2014 World Cups.
This will include an introduction to the broadcast tender process, which will be issued in December 2004, and an overview of the FIFA calendar and future commercial structure.
He will take questions from delegates as part of his presentation.
SportBusiness is a media partner to Soccerex 2004, the two-day annual meeting for the football industry that takes the form of a Conference, Exhibition and Gala Dinner.
