The agreement, which includes exclusive pouring rights, ground signage, tickets and player appearances, will position Carlsberg as the Official Beer of Spurs until 2007.
Matt House, director of commercial partnerships at Tottenham, commented: “To be working in partnership with such a high profile brand in the sports arena is a fantastic achievement for the club. Carlsberg marks a significant accomplishment for the club and its brand profile and we look forward to a long and mutually successful relationship in the future. “
Gareth Roberts, sponsorship controller Carlsberg UK, said: “This deal is exciting news for Carlsberg UK and we look forward to establishing ourselves as Official Beer. Our partnership with Spurs is vital to our strategy of growth of our Carlsberg and Carlsberg Export brands in the London area. We are confident that together with the commercial team at Spurs we will develop a successful partnership.”
Carlsberg has other associations with the game through it’s official beer status with the England Team, The FA Cup, Euro 2008, club sponsorship of Liverpool FC and involvement in grassroots football.
