PremiC(re will work with Manchester United’s commercial team on the long-term strategic development of the club’s sponsorship programme.
Andy Anson, commercial director of Manchester United, said: “In addition to our long- term relationships with Nike and Vodafone, we will be working with our existing Platinum partners to help define future programmes as we look for the next generation of relationships.”
The appointment, which was made after a competitive review, begins with immediate effect and will be led by PremiC(re’s chief executive, Jim O’Toole, who commented: “This is a very exciting assignment and we look forward to supporting Manchester United’s commercial team in engineering a new world-class club partnership model.”
