It brings together heads of sponsorship from major brands to discuss the latest issues around sponsorship.
Speakers at the event include Louise Burns, global sponsorship manager for British Airways, Patrick Kerr, head of UK communications from Unilever, Clive Richards, head of sponsorship for Wembley and director of sponsorship from BBC World.
Key issues to be addressed are determining the ROI of sponsorship, sponsorship trends, utilising partnerships and optimising the role of sponsorship within your overall marketing mix.
The two-day conference, priced from £999 + VAT per delegate, hopes to build on the success and feedback from last year’s event, which was attended by over 150 practitioners from UK and Europe.
