Saturday’s launch saw Setanta - which built its Euros 14 million turnover business initially by delivering Irish sports events to audiences throughout the world - become a full-time free sports channel offering services to 340,000 NTL customers.
With rights to broadcast both English and Scottish Premiership soccer games, Cogley’s ‘audacious’ appointment has helped Setanta Sports make its mark in the domestic market, and he has been charged with turning Setanta into a real challenger to RTE’s dominance as the nation’s sporting broadcaster in the short-term.
Among those joining Cogley on the SportBusiness list - drawn up by Dublin-based journalists and observers of the sports business sector - are Glen Killane, the man leading RTE’s fight against Setanta and Sky, Michael Whelan, head of sponsorship at Diego, Pat Hickey, president of the Olympic Council of Ireland and the GAA’s Liam Mulvihill.
Full details appear as part of a focus on Ireland in September’s edition of SportBusiness International.
