Sport, with its high audience loyalty and inbuilt community, has often provided the first experience for many viewers of the technology.
Faced with declining advertising revenue and audience fragmentation, broadcasters are increasingly looking to interactive television to provide greater levels of viewer interaction and viable alternative revenue streams.
However, the report – ‘Interactive TV: The opportunities for sport’ - warns that interactivity is still an expensive addition and its implementation requires careful consideration. Failure to do so will risk alienating and frustrating the viewer with slow, clumsy, ill-thought out interactive applications.
The report analyses this emerging market and assesses the potential benefits for sports rights owners, sponsors and broadcasters.
There is currently a 10 per cent discount if you order this report before August 30th. To take advantage of this offer go to the reports section of www.sportbusiness.com or contact Stuart Lewis at stuartl@sportbusiness.com to receive a free executive summary.
