The commercial clout of Lance Armstrong is set to climb even higher after the cyclist won a record-breaking sixth consecutive victory in the Tour de France.
Already a high earner with personal deals in place with Coke and Nike, Armstrong has single-handedly turned the US on to cycling.
His victory is set to push his bonuses up and over the $3m alone.
 |
 |
 |
 |
 |
 |
Request a FREE trial copy of SportBusiness International Magazine today
"Covering all aspects of the business and offering each month valuable insights into specific geographic regions, SportBusiness International is a must-read for anyone working in our industry"
Philippe Blatter, President and CEO, Infront Sports & Media
Request your FREE copy today - simply click here.
