It has become the first company to simultaneously sign national agreements with Major League Baseball Properties, Minor League Baseball and Little League Baseball, and positioning the company as the official bank of baseball.
Said Catherine P. Bessant, chief marketing officer for Bank of America: "Baseball is the quintessential American game and an integral part of our country's heritage.
"Bank of America's sponsorship of baseball is a powerful way to connect our brand, which has national reach but is very much local, with the customers we serve, the communities we support, and the associates we employ. Major League Baseball, Minor League Baseball, and Little League Baseball are the ideal team mates."
The Bank of America has completed a hat-trick of sponsorship deals aligning the brand closely to baseball at all levels.
