SportBusiness.com

LPGA gets ahead

The LPGA has signed a deal with Drive Headwear, making the brand its exclusive and official headwear provider.

In addition, Team Effort has launched a new LPGA branded umbrella to boost the golf organisation’s product line.

Said Karen Durkin, LPGA senior vice president and chief marketing officer: “The LPGA is excited to expand our branded product line for our fans.

“We welcome Drive Headwear into our expanding global licensee family.”

Under the new partnership, Drive will develop a line of hats for the branded apparel line, the LPGA Collection.