SportBusiness.com

Energy boost for big game

The National Women's Football Association has signed Dickens Energy Cider as the title sponsor of the 2004 Women's Pro Football Championship Game.

The game will be held at the $68m Papa John Cardinal Stadium on July 31. The annual event will now be called the Dickens Energy Cider Women's Pro Football Championship.

Dickens' sponsorship of the 2004 game will be evident with banners, pa announcements, programme advertising, exhibit space and sponsorship identification on all print, radio and TV advertising.