It has signed a two-year deal to be the CSL’s automotive partner, through agency Infront.
Infront is the exclusive strategic partner to the China Football Association's wholly-owned marketing company China Football Industrial Development Corporation (CFIDC).
It has rights to market official sponsorships of the Chinese Super League in three prime product categories – automotive, audio/video and beer - and non-exclusive rights to market the balance of the product categories.
The new League, with 12 clubs and tough criteria for selection, hopes to win widespread appeal and become a valuable platform for sponsors. It kicked off in May.
In addition to a total re-branding, the new league is playing fewer games each season, and with nationwide TV exposure.
