SportBusiness.com

Boro bet on 888.com

English Premier League soccer club Middlesbrough has signed a multi-million dollar three-year sponsorship deal with online casino 888.com.

The deal will see 888.com become the main sponsor of the club and will work closely through the club’s official website to offer a variety of promotions to fans.
Said Matt Robinson, PR director of 888.com: "We will be offering a number of initiatives to Middlesbrough’s over 18 supporters to promote online gaming and entertainment to the fan base.”