The ‘2006 Qualifiers’ package has been put together by Sportfive and gives partners coverage at 170 qualifying matches in all 51 participating countries in Europe.
Continental is already an official partner to the finals of the 2006 tournament set to take place in Germany.
Said Raf Claes, head of the 2006 FIFA World Cup project at Continental: “The 2006 Qualifiers package is an ideal opportunity to display worldwide presence and to effectively position the Continental brand in all international markets – most notably those in Europe.”
