As reported last week, Glickman, who recently extended his consultancy contract with the Euroleague, has formed G2 Strategic and is promising business solutions to the sports and entertainment industries.
G2 stands for ‘Glickman Global’.
Said NBA commissioner David Stern: “Marshall is a true student of marketing, sales and brand building. His creativity and business acumen will serve his clients well, on both sides of the Atlantic.”
Added Glickman: "I expect Europe will go through a major renaissance in sports business over the next decade and even though Europe lags behind the US on some levels, pro clubs in Europe also have deep community roots, tremendous fan avidity and unlimited passion. I intend to capitalise on that by combining my understanding of the commercial opportunity with values and perspectives
that are 'uniquely European.'”
G2 Strategic will be based in Boston, Massachusetts, with offices set to open in September. A new website, g2strategic.net will also be launched in mid-September.
