Handled and co-ordinated by the Dentsu/Publicis agency iSe, initial sales activity will focus on the 12 World Cup stadium operators in Germany.
iSe-Hospitality will work closely with the local organising committee before opening the programme up globally.
The agency has exclusive rights to sell onsite hospitality packages for the tournament after it won the rights in a public tender last year.
iSe-Hospitality has already established its operational units in Germany: iSe-Hospitality Sales GmbH, in charge of all sales activities in the German market and iSe-Hospitality Production GmbH, a service provider company for the onsite implementation of the hospitality programme.
