It has signed a four-year deal with BrandCo Management Ltd for a range of ‘official supporter apparel’.
The recent success of the Rugby World Cup Supporters' products, marketed by BrandCo in Europe, was a major influence in the decision to develop an expanded concept for England Rugby.
All products will strongly feature the official England Rugby logo.
Said Paul Vaughan, commercial director of the RFU: “This is a great opportunity for the RFU to extend the England Rugby brand to a wider market. The range will complement our existing Nike agreement, offering customers different price points, wider retail distribution and a wider choice of products."
