For the last contract, TWI secured deals in the Middle and Far East, Europe and Africa, in traditional Man Utd-supporting countries such as Hong Kong, Japan, India, China and Greece. This was in addition to established deals in New York and Scandinavia.
Said Michael Mellor, senior international vice president of TWI: "Club channels are becoming a much bigger force in the global market and Manchester United enjoys worldwide recognition with an array of international stars, so we are very pleased to be working once again with such a winning brand."
Added Peter Brookes, managing director of MUTV: "I am receiving many approaches from overseas broadcasters who have recognised the value of the match rights MUTV has fought hard to attain and the high production values of our content. TWI and MUTV now look forward to harnessing this worldwide interest."
TWI has been re-appointed to distribute Manchester United Television (MUTV) worldwide for the next three seasons.
