It has teamed up with SunTrust Banks in a multi-year deal to become the official bank of NASCAR.
Under terms of the agreement, SunTrust will be involved in NASCAR at many levels, including supporting the sport's diversity initiatives, the NASCAR Craftsman Truck Series, grassroots racing, and various charitable and community programmes.
Said Craig Kelly, executive vice president and chief marketing officer for SunTrust Banks: "We now have the unique opportunity to offer our products and services directly to the most loyal fans in all of sports."
SunTrust will also build upon its Motorsports Banking Group announced earlier this year. The expanded unit will support both the financial needs of NASCAR's drivers and teams as well as assist with the sport's community-related programmes that directly benefit the families of NASCAR's drivers and teams.
NASCAR has signed another major partnership deal.
