The campaign builds on the successful ‘Get in touch with your feminine side’ slogan.
Launched at Wimbledon, and with Virgin CEO Richard Branson in attendance, the new campaign features a range of new tag-lines, including ; ‘Girls Just Want To Have Fun’, ‘No Man’s Land’, ‘They May Not Cook, But They Sure Can Serve’, ‘Sure, They Do Dishes. Big Crystal Ones’ and ‘A Woman’s Gotta Do What A Woman’s Gotta Do’.
The campaign will feature big name players too such as the Williams sisters, Jennifer Capriati, Kim Clijsters and Justine Henin-Hardenne.
The new promotional campaign has been developed by the Tour and Grey Global Group.
Says WTA CEO Larry Scott : “The second phase of our ‘Get In Touch’ campaign is another noteworthy step in the Tour’s efforts to bring women’s tennis to an even wider and more diverse audience.
“The theme and tone of the campaign embodies the intensity, style, passion and athleticism that symbolise this new era of women’s tennis that is attracting new fans and propelling the game to unprecedented heights.”
Promotion of the new phase will expand throughout the year and will include a variety of initiatives. The campaign will be featured in print ads and billboards in several major cities, as well as used in the promotion of many of the Tour’s 62 tournaments in 31 countries.
In addition, there will be several street-marketing events at various tournaments, including Wimbledon.
