It will also marry its sponsorship of NASCAR in to its investment in the game, to be staged at the Alamodome in San Antonio, Texas, by setting up its NASCAR Fan Experience at the venue.
Said Gail Cox, Lowe's director of multi-cultural marketing: "Sponsorship of this world-class event is one of many ways Lowe's is connecting with our Hispanic customers while, at the same time, helping to extend the reach of truly great soccer to even more Americans across the country."
Retailer Lowe’s has signed a title sponsorship deal of the Mexico versus Dominique FIFA World Cup 2006 qualifying game this weekend.
