SportBusiness.com

Casino's bare-faced cheek

The controversial streaking marketing campaign undertaken by online casino firm GoldenPalace.com has returned.

Exhibitionist Mark Roberts interrupted proceedings at Epsom on horseracing’s Derby Day in the UK to run on the track wearing nothing but a tattoo of the casino’s web address.

The ‘winning streak’ campaign has appeared at the UEFA Cup Final, US Open golf, World Figure Skating Championships and the SuperBowl.
Said Richard Rowe, CEO of Golden Palace: "This is a high pressure environment. We like to lighten things up when the stakes are high."