The deal will see the firm become the official hotel partner of the LPGA.
The three-year deal includes advertising during LPGA telecasts on ESPN, ESPN2 and The Golf Channel, prominent display of Choice’s brands on LPGA.com with lists highlighting specific Choice Hotels located near a particular event, an on-site presence at LPGA tournaments and the rights to the LPGA-licensed marks.
Said Ty Votaw, LPGA commissioner: “Our agreement with Choice Hotels International extends to all facets of our organisation - from the Tour players to teaching and club professionals, to staff and caddies.”
