Sponsored by Whirlpool Europe – one of the WTA’s major partners – the service will see the daily distribution of news packages to broadcasters.
The service initially launches only in Europe – although there are plans, should it prove a success, to go tailor a similar service for elsewhere in the world.
Said WTA chief Larry Scott: “This reflects our increased commitment to promoting our players and tournaments through broadcast media.”
The WTA has teamed up with German media firm U.COM to produce and distribute the content.
The launch comes just months after the WTA started filming a new magazine-style TV show focusing on the sport. The show, sponsored by Dubai Duty Free, will air this summer.
Earlier this week, the WTA appointed experienced entertainment executive Susan Lomax as its new vice president of communications.
Lomax, formerly head of PR at Vivendi Universal Entertainment's Universal Orlando, will take over the full-time role as of the end of this week.
She will oversee global communications, promotional strategies and initiatives.
