SportBusiness.com

STG steers in the right direction

The Sports Technology Group plc (STG), which produces a computerised sports management system to identify and develop rising stars, has appointed agency Navigator as its new marketing partner.

Navigator, part of the Real Affinity Group, will work with STG to boost global awareness of its products.
STG currently work with a number of major sports organisations, including the RFU and ECB.
Said STG, chief executive Barrie Whitford: “STG has made substantial financial investment in establishing the company’s infrastructure and on-going development. We believe Navigator is the ideal marketing partner to work with us in achieving our long-term goals and objectives.”