Wheeler succeeds David Cardwell and becomes a shareholder in the group.
An investor in the international partnership marketing agency, Lighthouse Communications, Wheeler will continue there as chairman and will also work on a number of other projects with private equity firms.
Said Kirk Bloomgarden, chief executive, Copyright Promotions: "Matthew's new chairmanship will help steer CPG towards a new phase of focused commercial development which will bring substantial benefits to all of CPG's subsidiaries and significantly enhance our impact on the industry. We are privileged to have someone of his calibre on our team and I am looking forward to working with him."
Previously chief executive of Alan Pascoe's API Group, in 1997 he played a central role in the sale of API to Interpublic.
He then became the worldwide managing director of Octagon.
Over the past two years, he has also worked on a number of projects with leading venture capital firms. Most recently he advised Advent International, the global private equity firm that has been involved in the auction for the acquisition of Sportfive, the Franco-German sports rights agency.
