As it was not the only thing Athens had to cheer – celebrations of human endeavour were the order of the day as the massive sliding roof for the main Olympic stadium in the Greek city was finally put into place to coincide with a visit by the IOC this week – its final full delegation trip before the Games begin in August.
The IOC’s 2004 Celebrate Humanity campaign highlights the Olympic values of ‘hope, dreams and inspiration, joy in effort, friendship and fair play’.
The campaign features spokespeople as diverse as former South African president Nelson Mandela, US Superman actor Christopher Reeve and Canadian singer Avil Lavigne, as well as UN Secretary General, Kofi Annan.
This year’s campaign comprises five television and three print executions available in numerous languages for the global broadcast and print media.
Saatchi & Saatchi developed and produced campaign. The campaign will be aired by the IOC’s global broadcast partners and other media outlets in the lead up to the Athens Games.
