Redmandarin, whose client list already includes the likes of Nokia, Unilever, Siemens and Ericsson, will assist Philips’ global brand management group in creating a corporate sponsorship strategy, which includes the FIFA World Cup, of which Philips is a partner.
Redmandarin’s appointment comes after completing a six-month strategic research project for Philips, which interrogated the role of technology in sport.
Said Sally Hancock, chief executive of Redmandarin: “Philips has a very rich sponsorship heritage and looking to the future, sponsorship has a very relevant role to play within Philips’ marketing mix. Through a strategic approach, Philips can add great value to the experiences and passion it shares with its customers.”
