Online motorsport magazine Crash.net is to have a fully branded car in the UK Days of Thunder series, in a deal believed to be the first time an online motorsport portal has assumed title sponsorship of a race car.
The deal will see Crash.net create a special Days of Thunder channel on its site, plus provide online marketing and PR services to Rockingham Motor Speedway.
The Days of Thunder series is the UK equivalent of NASCAR.
Rockingham – which has previously staged European races of the CART series – will stage the race on June 6.
Entertainment planned around the race include a show by hip-hop star 50 Cent.
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