A number of European pay-TV companies are believed to be among the bidders hoping to land the TV rights to the 2010 and 2012 Olympic Games.
According to a report on the respected Around the Rings website, the unnamed companies are joined by the likes of the EBU, national TV networks and agencies such as Infront.
However, the IOC has refused to be drawn on the bids, the closing date of which was last week.
Earlier this week negotiations began with interested parties and a decision is expected next month.
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