SportBusiness.com

BMW sails to new deal

BMW has extended its partnership with sailing’s Oracle Racing – and cemented its long-term commitment to yacht racing.

The new deal extends the relationship through to 2007.
Said Michael Ganal, member of the board of management, BMW: "This partnership with Oracle Racing and thus our presence in top-class sailing sports means an acknowledgement of our successful three-pillar strategy. Alongside golf and Formula 1, yacht racing has become firmly established as a major aspect of our sporting portfolio.
“Throughout the lead-up to the America's Cup 2007 in Valencia, BMW will expand its position as a reliable partner in the Oracle BMW Racing team and will also increasingly contribute its multi-faceted know-how - in technological as well as marketing terms."